Scenic Area Culture


Wild Elephant Valley

Brand Positioning and Development Goals

Brand Positioning: To create a world-class animal sanctuary that allows visitors to explore the living spaces of Asian elephants and experience their ecological home—all while ensuring no disruption to the elephants' natural way of life.

Development goal: Establish national parks and international eco-tourism zones centered around animal conservation and environmental protection.

Nature-based Learning and Exploration

Dedicated to establishing the "China's Premier Base for Asian Elephant Conservation Research" and "China's Leading Classroom for Asian Elephant Public Education."

Corporate Core Values

Loyalty, Mission, Excellence

Corporate Spirit

Responsibility, dedication, compassion, harmony

Business Philosophy

Premium products conquer the market; integrity builds a successful career.

Management Philosophy

At work, be like the military; in learning, be like school; in life, be like family.